In the last year, working as an Advisor for several organizations I have been training lots of journalists, mainly in small local community media, like community radio stations, and NGOs, on how to use social media for their work. One things needs to be noted: from country to country, and inside the country, from place to place, there is a huge difference in the awareness and use of social media that small local media and NGOs do.
I am referring here to small local media or NGOs because normally those type of organizations do not have the money to hire their own “social media” expert so they rely on their existing capacity to learn how to use those tools. On the side of NGOs is just because they too often think that the Social Media is part of their PR or comms system. Having said that, there are some who have learned how to…
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